Wellness Has Become the New Standard — Especially in Off-Plan
It started quietly, with a few luxury towers adding spa-level gyms or zen corners. Now, even mid-market projects are incorporating wellness features. Developers know that buyers — especially post-COVID — want more than just square footage. They want lifestyle.
Wellness sells. And Dubai’s fast-paced, often stressful lifestyle makes it an appealing concept.
So yes, the demand is there. But what does “wellness” even mean in real estate terms?
Not All Amenities Are Equal
Here’s where things get a bit murky. Some amenities genuinely enhance your life — while others just sound good on a brochure.
Actually Useful Wellness Features:
- Natural light and airflow design
- Yoga & Pilates spaces
- Meditation or quiet zones
- Spa-quality gyms
- Walking paths or nature integration
- High-quality air and water filtration
- Outdoor fitness setups
Borderline Gimmicky:
- Ice baths no one uses after month two
- “Sound healing rooms” (especially if they echo)
- Light therapy pods with no explanation
- Giant salt lamps in the lobby
It’s not that these features are bad. It’s just that, for many residents, they don’t translate into long-term daily use.
Are Buyers Really Asking for This?
Actually — yes. Especially the younger crowd, and families with kids. They want spaces that promote health, movement, and mental clarity. Whether they use the infrared sauna every week is another story… but the option matters.
Developments like Arisha Terraces in Studio City, for example, include co-working lounges, a yoga studio, and hydroponic gardens — not as gimmicks, but as part of an intentional, balanced lifestyle. They’re designed for people who care about community, sustainability, and healthier living.
Service Charges and Reality Checks
Here’s something to consider: all those amenities? They cost money to maintain.
Before falling in love with a project just because it offers a Himalayan salt cave, ask:
- Who’s managing these amenities after handover?
- Are they included in service charges or billed separately?
- Will they actually be delivered at handover, or are they a “future phase” promise?
A wellness deck is only relaxing until it becomes a neglected rooftop.
So, Is It Worth the Hype?
It depends. For some, wellness amenities are exactly what they’re looking for — especially if they plan to live in the unit long-term.
For investors? It’s a bit more nuanced. Properties with thoughtful, well-used wellness features do tend to attract tenants faster (and sometimes at slightly higher rents), especially in communities marketed to young professionals and digital nomads.
But don’t buy only for the amenities. Buy for the location, the build quality, the reputation of the developer — and then consider the extras as a bonus.
Final Word
The wellness trend in Dubai real estate isn’t going away. And that’s probably a good thing — it shows we’re starting to care about how homes feel, not just how they look.
Just don’t get swept up in the glow of LED-lit saunas without asking a few honest questions. Because at the end of the day, wellness is about consistency — not flash.
And that includes your real estate decisions, too.
About QUBE Development:
QUBE Development, a subsidiary of DHG Investments, is a leading real estate developer in Dubai of high-quality residential and commercial properties. Standing on a 30-year legacy of experience and excellence, QUBE is dedicated to transforming living spaces in the UAE by integrating sustainable architecture, captivating design, and unparalleled amenities.
As a community-focused property developer in Dubai, QUBE Development aims to set the benchmark for real estate development by creating the foundation for generational wealth for customers. The company prioritizes durability and quality in every project. Expanding its portfolio throughout the UAE, QUBE Development responds swiftly to the evolving market demands, maintaining a commitment to providing the highest quality builds through collaborations with world-renowned architects and in partnership with a dedicated contractor to ensure meticulous attention to design and construction.
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