Off-plan real estate has long been one of Dubai’s most talked-about investment avenues — and also one of the most misunderstood.
From WhatsApp groups to dinner table debates, there’s always someone convinced that buying off-plan is risky, unreliable, or just not worth it. But as with most things in real estate, the reality is more nuanced. There are risks — of course. But many of the most common fears are based on outdated ideas or secondhand stories that don’t reflect how Dubai’s property market actually works in 2025.
So, let’s set the record straight. Here are five misconceptions about off-plan projects in Dubai — and the truth behind each one.
“All off-plan projects get delayed.”
It’s probably the most common belief out there — and to be fair, it used to be a lot more true than it is today. But the market has changed.
Developers are under tighter regulation now. The Dubai Land Department (DLD) and RERA require that projects meet specific construction milestones before they’re even allowed to launch publicly. Buyers’ funds are held in escrow. If a developer doesn’t meet contractual obligations, there are clear legal frameworks in place to intervene.
Sure, delays can still happen — due to construction bottlenecks, supply chain issues, or even weather. But they’re no longer the norm, and certainly not a guaranteed outcome.
Tip: Stick with developers that have a consistent track record (like QUBE Development), and always read the payment schedule and completion guarantees before signing.
“You can’t resell until the project is complete.”
This one gets repeated a lot, but it’s not accurate.
Most developers allow you to resell an off-plan unit before handover — you just need to meet a certain payment threshold first. That could be 30%, 40%, or more, depending on the project. Once that’s met, and the developer gives their NOC (No Objection Certificate), you can list the unit on the secondary market.
Some investors actually prefer this route. They buy early at launch prices, wait a year or so as the value climbs, then flip the unit before completion — often with solid returns.
Just don’t assume it’s automatic. Always ask about resale terms up front.
“Off-plan is only for high-risk investors.”
Not anymore.
Yes, off-plan used to be the playground of speculative buyers looking to flip and exit quickly. But the demographic has expanded. Today, it includes end-users, long-term residents, and first-time buyers who want a home but need flexible payment terms.
The rise of thoughtfully planned communities, better regulation, and more reasonable pricing has made off-plan feel less like a gamble and more like a long-game strategy.
Projects like Cubix Residences in JVC are perfect examples. They cater to real people — not just investors — with livable floor plans, social amenities, and prices that align with working professionals’ budgets. Same with Arisha Terraces in Studio City, where QUBE Development has taken a more grounded, design-led approach that appeals to buyers looking for homes, not just investments.
“You have no control over the finished product.”
It’s a valid concern. What if what you get doesn’t match what you saw?
But here’s the thing: transparency has improved dramatically. Most reputable developers now offer highly detailed sales agreements, finish specifications, and even mock-up units or virtual walkthroughs. Some even let buyers choose between interior schemes or offer upgrade options during the build phase.
Is there still an element of trust involved? Of course. But you’re no longer flying blind. And in some cases, buyers actually gain more influence — like customizing unit layouts or choosing premium finishes — something that’s rarely possible with ready properties.
“It’s not a good idea in a fluctuating market.”
Some people believe you should only buy ready property during uncertain times — that it’s “safer.” But this ignores one key point: off-plan properties let you lock in today’s prices for tomorrow’s asset.
If you believe Dubai’s market will continue to grow steadily (and signs point that way), buying off-plan in 2025 means you could benefit from capital appreciation by the time the unit is handed over in 2027 or 2028 — especially if you enter early.
Add to that the fact that off-plan often comes with smaller initial payments and no immediate need for mortgage approvals, and you’ve got a hedge that’s built for flexibility.
Final Thought
Off-plan investing isn’t for everyone — and it’s not without risk. But it’s also not the wild west people often make it out to be.
Dubai’s property market has matured. So have its buyers. And if you do your due diligence, ask the right questions, and work with the right developers, off-plan can be not only a smart investment — but a strategic one.
So next time someone dismisses it at brunch, you’ll know better. Or better yet, you’ll already have your name on a unit they’ll wish they bought.
About QUBE Development:
QUBE Development, a subsidiary of DHG Investments, is a leading real estate developer in Dubai of high-quality residential and commercial properties. Standing on a 30-year legacy of experience and excellence, QUBE is dedicated to transforming living spaces in the UAE by integrating sustainable architecture, captivating design, and unparalleled amenities.
As a community-focused property developer in Dubai, QUBE Development aims to set the benchmark for real estate development by creating the foundation for generational wealth for customers. The company prioritizes durability and quality in every project. Expanding its portfolio throughout the UAE, QUBE Development responds swiftly to the evolving market demands, maintaining a commitment to providing the highest quality builds through collaborations with world-renowned architects and in partnership with a dedicated contractor to ensure meticulous attention to design and construction.
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