QUBE Development

From Investor to End-User: How Dubai’s Market is Balancing Both

From Investor to End User How Dubais Market is Balancing Both

For years, Dubai’s real estate story was written mostly for investors: high yields, capital appreciation, and easy entry points through off-plan. In 2025, that story is shifting. End-users — people actually living in the properties — are now shaping demand as much as investors, and the market is learning to serve both.

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