Branded Residences in Dubai: Trend or Long-Term Investment Class?
Branded residences are everywhere in Dubai right now. Ritz-Carlton, Armani, LUX*, even fashion houses like Cavalli — all lending their names to towers and villas. On the surface, it looks like a trend, a kind of luxury branding wave that might fade once the hype cools. But dig deeper, and you’ll see why branded residences are shaping up to be more than a passing phase. The question is: should you treat them as a serious long-term investment?